Books Details
Author : Jean Burgess Pages : 180 pages Publisher : Polity Press Language : ISBN-
10 : 0745660193 ISBN-13 : 9780745660196
Books Descriptions
YouTube is now firmly established as the dominant platform for online video,
and it continues to be a site of both experimentation and conflict among media
industries, creators and audiences. First published in 2009, this was the first
book to take YouTube seriously as a media and cultural phenomenon. This
revised and updated second edition explains how the platform is being used,
how it is changing, and why it matters. The new edition reflects YouTube's
maturity as a platform and includes more detailed coverage of its institutional
and economic contexts, while retaining the discussions of YouTube's relation to
wider transformations in culture, society and the economy that made the first
edition so valuable. The book critically examines the public debates surrounding
the site, demonstrating how it is central to struggles for authority and control in
the new media environment. Drawing on a range of theoretical sources and
empirical research, the authors discuss how YouTube is being
